Though SEO is a skill that a webmaster can acquire over a long period with lot of practice. There are lot of times when you would just do hit & trial to achieve a best possible combination of factors working on SEO. To ease out your and help you add tips to your quick help guide, please refer to the tips compiled below:
1. As far as possible, avoid Flash/Java Script Menu’s as they are difficult to read for spiders. Even if you have to use it, please make sure that you have Text Links also maintained for each page in your site, so that spiders can read them easily.
2. Absolute magnet for traffic is content. Keep updating your site with fresh and relevent content. Keep your content as unique as you can. Search engines love unique & fresh content.
3. Build high quality back-links to your website & content. Try and get back links from pages/websites which have contect relevent to your’s & are sitting high on page ranks.
4. Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a major brand name that is a household name, your business name will probably get few searches.
5. Focus on search phrases, not single keywords, and put your location in your text (“our Palm Springs store” not “our store”) to help you get found in local searches.
6. Don’t design your web site without considering SEO. Make sure your web designer understands your expectations for organic SEO. Doing a retrofit on your shiny new Flash-based site after it is built won’t cut it. Spiders can crawl text, not Flash or images.
7. Got a new web site you want spidered? Submitting through Google’s regular submission form can take weeks. The quickest way to get your site spidered is by getting a link to it through another quality site.
8. If your site content doesn’t change often, your site needs a blog because search spiders like fresh text. Blog at least three time a week with good, fresh content to feed those little crawlers.
9. When link building, think quality, not quantity. One single, good, authoritative link can do a lot more for you than a dozen poor quality links, which can actually hurt you.
10. Search engines want natural language content. Don’t try to stuff your text with keywords. It won’t work. Search engines look at how many times a term is in your content and if it is abnormally high, will count this against you rather than for you.
11. When optimizing your blog posts, optimize your post title tag independently from your blog title.
12. Search engines like unique content that is also quality content. There can be a difference between unique content and quality content. Make sure your content is both.
13. Give each page a focus on a single keyword phrase. Don’t try to optimize the page for several keywords at once.
14. Use captions with your images. As with newspaper photos, place keyword rich captions with your images.
15. Links (especially deep links) from a high PageRank site are golden. High PR indicates high trust, so the back links will carry more weight.
16. Understand social marketing. It IS part of SEO. The more you understand about sites like Digg, Yelp, del.icio.us, Facebook, etc., the better you will be able to compete in search.
17. Videos that show up in Google blended search results don’t just come from YouTube. Be sure to submit your videos to other quality video sites like Metacafe, AOL, MSN and Yahoo to name a few.
18. Use the words “image” or “picture” in your photo ALT descriptions and captions. A lot of searches are for a keyword plus one of those words.
19. Add viral components to your web site or blog – reviews, sharing functions, ratings, visitor comments, etc.
20. Pay attention to the context surrounding your images. Images can rank based on text that surrounds them on the page. Pay attention to keyword text, headings, etc.
I hope these tips are helpful for you all. Please share your comments, feedback. Also, if you know any must know SEO tip or trick, please share it with all.
